Zillow Brings Cash Selling Platform To Florida

Home sellers in Miami, Fort Lauderdale and other parts of South Florida now have the option of getting a cash offer from Zillow to buy their house, the company said in a press release.

The new service, called Zillow Offers, helps sellers close faster by eliminating repairs, showings and varying timelines. Sellers can pick a closing date and move 5 to 90 days after accepting Zillow’s offer. Zillow then gets the house ready to sell and puts it on the market.

“We’re on a mission to transform real estate by creating a seamless experience through Zillow Offers — no more open houses or worrying about when your home will sell,” Zillow Brand President Jeremy Wacksman said in the release. “Since we launched Zillow Offers a year ago, the response has been incredible, and we’re excited to bring Zillow Offers to homeowners in South Florida’s tri-county region who are looking for a stress-free way to sell their homes.”

The company said more than 170,000 homeowners have requested an offer from Zillow since April 2018 when the service started.

The South Florida region is the sixteenth location for Zillow Offers and it is planning to expand the program to include more properties in more locations. Home sellers can check eligibility to participate by typing their address into Zillow.com

Upcoming locations include Austin, Texas; Cincinnati, Ohio; Los Angeles, Oklahoma City, and more. The company’s plan is to set up Zillow Offers in 26 markets by mid-2020.

“I’m excited to welcome Zillow and their innovative Zillow Offers program to South Florida today,” said Fort Lauderdale Mayor Dean Trantalis. “I’m proud that innovative, consumer-oriented companies like Zillow continue to come to the area, and help our economy thrive.”

Zillow research shows that when it comes to the stress of selling a home, decluttering and getting it ready for showings comes in as top complaints. When people are also faced with having to sell and buy at the same time — as are 61 percent of sellers — it’s even more challenging.

The company also announced in April that it was going to offer home loans through a new division that lets mortgage seekers get funding right from the company.


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