- Quibi, a mobile-first streaming service, launched in the U.S. on Monday.
- Content on the platform is restricted to 10 minutes or shorter in length, meaning movies are broken into segments.
- Quibi has some impressive names lined up, but you’d have to be delusional to think it will ever challenge Netflix or YouTube.
It seems like every time I turn around, there’s another streaming service demanding money from me. It all began so promisingly with Netflix. You can throw YouTube in there as well. Hulu? Well, okay. Amazon Prime is a must-have. Disney+ is still new on the scene. And now we have Quibi.
Remember when cord-cutting was an act of protest against the rising costs of watching television? Those days are over. The establishment has infiltrated the rebellion.
So, what exactly is Quibi?
According to its website, it features:
Quick bites of captivating entertainment, created for mobile by the best talent, designed to fit perfectly into any moment of your day.
Each piece of video content lasts just ten minutes or less.
It’s a quick bite. A Quibi.
Are you wondering what millionaire or billionaire in a suit came up with that? The answer to that question is Jeffrey Katzenberg, the former chairman of Walt Disney Studios.
With Katzenberg behind the project, and some big names lined up to get involved (such as Idris Elba, Steven Spielberg, and Jennifer Lopez), it’s unsurprising Quibi is making headlines.
The project’s secured funding to the tune of $1.8 billion.
Can it compete with the likes of Netflix and YouTube?
The measuring stick by which every new streaming service is judged is how it compares to the industry standard. Can it compete with Netflix or YouTube?
Honestly, my answer is nope, not a chance. Anyone who’s buying into the idea is deluded.
First of all, Quibi seems confused about who its audience actually is.
Are they looking to target the demographic that enjoys shorter pieces of content on YouTube? The length of Quibi videos…