By CCN: It turns out the Winklevoss twins aren’t content being Harvard-educated crypto billionaires. They want the title of memelord, too. As this latest piece of marketing shows, cryptocurrency exchange Gemini will do anything to be absorbed into the mainstream consciousness. This includes having their company’s logo photo bomb Kim Kardashian and Kanye West at a Met Gala after party in New York.
— Gemini (@Gemini) May 8, 2019
Winklevoss’ Kardashian-Fueled Gemini Marketing Machine Is in Overdrive
Using (fortuitous or planned?) happenstance with the Kanye West meme, Gemini’s marketing machine has been garnering a lot of attention lately. The last headline-grabber that we saw was a contest giveaway for 1 bitcoin. All contestants have to do is to snap a picture of the Gemini Crypto Bus and the Winklevoss’ will give the winner of the best shot a whole BTC. The entire concept of a giveaway is extremely obnoxious but seems to be working. For the record, this competition is still going on.
— CryptoLaboratory (@LabzCrypto) May 7, 2019
Crypto Memes Are Here to Stay After Kardashian-West Moment
Now back to the meme. It’s an absolute lottery win for Gemini and the brothers. How is it possible that the company logo is so perfectly centered between two pop culture icons? Haters will say it’s fake. It was also extremely fortunate that Kim’s outfit couldn’t be a lot more eye-catching. A sizeable portion of the population hasn’t noticed that Kanye is in this photo yet and don’t care what Gemini is. Ms. Kardashian-West’s physique is not the marketing lure you’d expected from Tyler and Cameron Winklevoss, but it’s the meme trap you got.
Regulation-Friendly Gemini Wants Mainstream Acknowledgement Above All Else
The Winklevoss twins’ strategy for Gemini exchange is clear. They want it to become part of the mainstream financial…