By CCN: For a company that can’t even employ staff members capable enough to direct shoppers to the right aisle, Walmart is taking an enormous gamble asking customers to trust them to enter their homes.
But that’s exactly what the Bentonville, Ark. behemoth is planning to do in a bid to take on Amazon in the burgeoning home-delivery market. It is pure madness. But will it work?
Anyone Want Walmart Employees in Your Home?
Walmart is going to launch refrigerator deliveries in Kansas City, Missouri, Pittsburgh, and Vero Beach, Fla. The maneuver was originally trialed in Silicon Valley in 2017 using Lyft drivers in a what was a disastrous failure. Lyft drivers, with the help of Google Maps, made good navigators of streets. Turns out, they weren’t quite as adept at stuffing strangers’ fridges.
In a clear bid to out-Amazon Amazon, Walmart says it will only deploy its most trusted employees inside peoples’ homes. Both companies are also vying off in the next-day delivery market, with Walmart targeting a reach of 75% of American consumers by year-end.
Coresight Research found that almost 40% of U.S. consumers bought groceries online over the past 12 months, up over 10% from 2018 levels. The market is expected to rise to 2.7% by the end of this year.
Home Delivery No Mean Feat, Fridge Delivery Even Harder
An Amazon home delivery worker almost found himself shot by rapper Ice-T last month. Amazon delivery workers don’t wear garments that identify them as Amazon employees, putting them at risk of being confused for intruders. The rapper fired off an angry tweet to the company as a result of the incident:
Message To Amazon: Now that you have regular people making your home deliveries.. Maybe they should wear a Vest with AMAZON DELIVERY on it….. I almost shot a MF creeping up to my crib last night…. Just sayin.
— ICE T (@FINALLEVEL) May 21, 2019
While the rapper’s concerns are valid, they also identify an opportunity for intruders: wear an Amazon vest to avoid…