Voice Search is the Next Big Opportunity for Investors

There are four people and two pets that live at my house.

My pets are real. But only three of the four people are.

There’s my wife, my 10-month-old son, me…and another. Sometimes my wife says it’s my mistress. Or at least my digital mistress.

The fourth person in the house is Alexa.

I haven’t recorded the stats yet. I should. But I’d hazard to guess the name most used in our house on a day-to-day basis is probably Alexa’s.

If it’s not me calling her name, I can often hear my wife call it. And when he can talk, I guarantee it won’t be long until my son is calling her name too.

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This is the new world we live in

If you don’t know what I’m on about yet, I’m talking about our home ‘voice assistant’ from Amazon, Alexa.

Alexa is built into a half dozen devices in our house. In any room in the house you can ask Alexa to do something and ‘she’ll’ hear you.

‘Alexa, turn on study,’ the lights in my study come on to a predetermined colour and brightness.

‘Alexa, play the best Christmas songs of all time in the living room,’ a playlist from Spotify with the best Christmas songs of all time plays through the Sonos soundbar in the living room.

‘Alexa, add milk to the shopping list.’ That one is self-explanatory…

These are all very basic Alexa commands. She’s capable of more. You can ask her loads of different questions and she’ll do her best to find the answers for you. ‘Alexa, what time is the next Formula 1 grand prix on?’ Simple questions like that.

Of course Alexa is Amazon’s answer to voice search and voice assistances. Google has their own through Google home. Apple has their own voice assistant via Siri. Samsung has theirs with Bixby.

This is the new world we live in. No longer is it a prerequisite to hook into a computer and search with a keyboard for information. You can just ask one of your smart devices.

What’s interesting about all this is…

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