Video Games Are Fueling Growth in Smartphone Use

  • The three most popular Android gaming apps account for 55% of the entire Android app market.
  • Video games also account for the vast majority of in-app spending.
  • As with other new technologies, video games have been responsible in driving adoption of smartphones.

Video games are one of the great drivers of technological change and adoption. Sure, they may have an unfair reputation for causing climate change and being anti-social, but they’re vital to the spread of new technologies like smartphones.

Don’t believe me? Well, for one, video games are key in motivating adoption of VR, AR, HDTVs, and even cryptocurrencies. Not only that, but new research published this week shows that they’ve also been indispensable to smartphone growth.

Published by, the study found that the top three Android gaming apps account for 55 percent of the entire Android market. First on this list is Subway Surfers, which has reached 22.58 percent of the entire market. Next is Candy Crush Saga, with 19.77 percent. And third is Temple Run 2, with 12.71 percent.

Together, the domination of these three games shows just how central video gaming is to the smartphone app ecosystem. Most smartphone owners have downloaded and play games on their mobile devices. If nothing else, this suggests that a big factor in buying smartphones and occasionally upgrading them is a desire to play the most popular games.

Video Games as a Trojan Horse

In other words, video games are a Trojan horse for new technologies. Previous research also supports this view. In August, the State of Mobile 2019 report from analytics company APP ANNIE found that 74 percent of consumer app spending comes from video games. On top of this, gaming accounts for…

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