TIME Magazine To Hold Bitcoin

The CEO of digital currency investment firm Grayscale, Michael Sonnenshein, has announced a partnership with TIME Magazine to produce a video series about cryptocurrencies, with the publication being paid in bitcoin and choosing to hold BTC on its balance sheet.

“Thrilled Grayscale is partnering with TIME on a new video series coming this summer explaining the crypto space,” Sonnenshein tweeted. “Equally as important, [TIME Presiden] Keith Grossman and TIME has agreed to be paid in bitcoin — and will hold the BTC on their balance sheet. A first for our media partnerships!”

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