- Elon Musk unveiled the Cybertruck last week to divided opinions.
- Tesla’s launch was much more successful than Ford’s latest electric car attempt, Google search trends reveals.
- Pre-orders massively outpace Volkswagen’s latest electric car orders.
Elon Musk launched the Tesla Cybertruck last week and sent the internet into a feeding frenzy. But it’s more than just a gimmick. It’s proof that Tesla is lightyears ahead of Ford, Volkswagen and every traditional car company.
— Steve Fowler (@SteveFowler) November 22, 2019
Cybertruck excitement crushes Ford’s electric Mustang
Don’t believe me? Check out the Google search volume when Ford launched its ‘Tesla-killer’ – the all-electric Mustang Mach-E compared to the Cybertruck.
Ford’s most ambitious new product in decades was met with crickets compared to Tesla’s latest offering. As Ark Invest’s Tasha Keeney put it:
“According to Google search volume, while Tesla did smash a couple of windows, it still piqued more buyer interest than did Ford’s Mach E on the day of its launch event last week.” – Tasha Keeney.
You might say that Google searches aren’t a particularly accurate view of demand. But Ark dug deeper and found the vast majority of search volume came from the exact customers Musk is targeting. It worked.
Well @elonmusk certainly got everyone’s attention
Announcement day cybertruck search volume seems to be on par with announcement day Model 3 search volume.
And the searches seem to be coming from the customers that they’re targeting… pic.twitter.com/o0SuqutoG5
— Brett Winton (@wintonARK) November 22, 2019
200,000 Tesla Cybertruck pre-orders crush Volkswagen numbers
Musk has already booked 200,000 pre-orders for the Cybertruck over the weekend, amounting to $20 million in deposits. Compare that…