- Consumer spending has slowed down in many areas, but alcohol sales are booming.
- Americans cannot go out to restaurants and bars, so they drink alcohol at home to pass the time and handle the stress.
- The coronavirus pandemic has caused millions of job losses. Alcohol sales might fall in April if people spend more on essentials.
The coronavirus pandemic has slowed down the economy. To limit contagion, governments have ordered people to stay home and have forced businesses to shut down. While many sectors are impacted by social distancing – the travel industry and restaurants, in particular – booze sales are exploding.
Americans Are Stockpiling Alcohol
Besides stockpiling toilet paper and cash, a lot of Americans are also stockpiling alcohol. They cannot go out to restaurants or bars, so they drink at home.
According to Nielsen, booze sales surged 55% in the third week of March compared to the same period a year earlier. Ready-to-drink cocktails experienced the strongest growth, with a 106% increase in sales.
It was during the same time that several states, including New York, issued a stay-at-home order. People rushed to buy wine, beer, and spirits.
With nothing better to do, many Americans drink alcohol to pass the time. Drinking alcohol is also a way – thought terrible for our health – to cope with stressful situations.
When we are under the effects of alcohol, we kind of escape from reality. And now the reality is pretty harsh.
COVID-19 is spreading and is causing an increasing number of deaths. Many people live alone and cannot see anyone, so they’re lonely. Millions of Americans have lost their jobs. Jobless claims soared to 3.3 million in the last report and could hit 5.5 million in this week’s report.
Booze is not a solution to problems, but people like the feeling it gives them. Not everyone is strong enough to face problems with a clear…