- Tekashi 6ix9ine is launching accusations at multiple artists.
- The claims are keeping the rapper’s label of snitch away from the headlines.
- The entire plan stinks of evil genius and rebranding.
New York rapper Tekashi 6ix9ine is staying busy since his release from prison and into house arrest in early April. But is the colorful character merely a brazen youth picking fights, or a crafty artist constructing his rebrand?
Because of his asthma posing health complications due to coronavirus, 6ix9ine was allowed to serve the remainder of his sentence for federal racketeering and weapons charges under house arrest.
After landing back at the home pad, 6ix9ine called out 50 Cent, released the single Gooba, accused Arian Grande and Justin Bieber of buying their spot on the Billboard Top 100, and picked a bone with Snoop Dogg.
That is a lot of work—all of it seemingly serving the more nefarious purpose of drowning the snitch narratives attached to the rapper.
6ix9ine’s ploy is a genius narrative change
Charges, arrests, and jail time rarely derail a rapper’s career trajectory (Gucci Mane or Meek Mill, to name a few). For 6ix9ine, the problems arose before his sentencing, when news broke that he offered information on fellow gang members of the Nine Trey Gangsta Bloods.
The label of the snitch is very damaging in any circle, especially for those running with a group of New York gangsters called Bloods who also want to be rappers.
A stink like that is hard to shake, but 6ix9ine desperately needed a rebrand, which means the 24-year-old required an aggressive strategy.
The route to reset the 6ix9ine image
First, he had to fire shots at an established rapper that would make more of a wave than a simple diss against someone like Lil Pump or Ski Mask Slump God.
Then 50 Cent said in an interview with Big Boy of L.A.’s Real 92.3 that he would pass on an opportunity to collaborate with 6ix9ine. It was the perfect opportunity for Tekashi…