PRESS RELEASE. New York, New York – June 23, 2021 – Sweet, the leading enterprise NFT solutions provider, announced the launch of an exciting new one-of-one auction with restaurant and gaming destination Dave & Buster’s. Beginning at 5PM EST today through June 30 at 5PM EST, everyday consumers and crypto enthusiasts alike will be able to bid on this uber-rare digital coin with all proceeds directly benefiting Make-A-Wish. The unique design of this digital collectible was inspired by the early days of Dave & Buster’s when all games were coin-operated. The auction is open to the public at daveandbustersnft.com
This auction kick-starts a new initiative to integrate NFTs into the company’s marketing strategy. At the forefront of innovation, Dave & Buster’s is one of the first restaurant and entertainment venues to pioneer NFT / Digital Collectibles that can be claimed as prizes for tickets won in all Dave & Buster’s locations. The collectible series includes D&B Game Coin Designs and D&B City Card Designs, ranging from common to rare to uber-rare NFTs. Collectors can acquire, trade, and resell the NFTs through Sweet, the broad-scale NFT platform enabling brands to mint and distribute NFTs to consumers through gamified and immersive experiences.
“At Sweet, our mission is to empower brands to deploy NFTs to broader consumer bases through immersive and engaging experiences like Dave & Buster’s integration of NFTs into their Prize Program. This innovative new partnership shows how NFT technology is evolving in a way that’s compelling both for brands and collectors alike,” says Sweet CEO Tom Mizzone. “We are happy to kick off the program with the one-of-one ERC721 NFT auction, supporting Make-A-Wish, a very important charitable organization that Dave & Buster’s has been supporing since 2012. We’re also excited to bring NFTs to D&B locations across the country and get consumers into the…