Putting the R in Rendering

AMD made a splash at SIGGRAPH this week with their Radeon ProRender offering. What was interesting was the product is hardware agnostic in that it will work with any GPU or any CPU, so it is potentially a somewhat agnostic “raise all boats” offering. And since it works on Windows, MacOS, and Linux it really attempts to raise all boats.

It is also a component, which means a number of offerings for simulation, gaming, and content creation can use the related plug-in to increase the realism of their offerings.

Let’s talk about AMD’s strategy and what it will mean for the future of content creation this week.

AMD Making the Unreal Real

I couldn’t resist this title because one of the platforms that this offering enhances is the Unreal Engine which is mostly used for gaming but often used for simulation as well. The goal for graphics vendors in general is to constantly pump their technology so that the image quality of the rendered applications you use continues to improve.

This constant cycle of improvement assures there is a ready market for new graphics cards and processors that will better make use of improvements in the rendering technology. And the plug ins make the products they enhance more attractive and valuable which is how AMD was able to get several third-party CEOs, and product managers to endorse the announcement at SIGGRAPH.

Key features in this offering include filter library enhancements, AI-accelerated denoising, documentation updates, enhanced performance, improved time to first pixel, and vertex color mapping. On the roadmap are deformation motion blur, full spectrum rendering, cloud rendering, Thin Film Shader, and Light baking. All of these will only add to the efficiency of the product and the enhanced realism of what it creates.

Interesting Related Announcements

Around 12 software vendors announced they would be using this new AMD plug in, but few stood out.

ECCA EDIFICIUS is an architectural rendering platform which…

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