- Nestlé is expanding its use of blockchain technology to its Zoégas coffee brand to allow customers to trace each bag of coffee back to its sourcing origin in Brazil, Rwanda or Colombia, according to a release.
- By scanning a QR code on the package, consumers can trace the journey of the beans from their growing origin to the Zoégas factory in Helsingborg, Sweden. The data includes information about the farmers, time of harvest, transaction certificate for the specific shipments and roasting period.
- The information is provided in partnership with The Rainforest Alliance to offer consumers access to independent information that the organization uses to verify producers in its own certification program.
Since Nestlé began using IBM Food Trust blockchain in 2017, the Swiss company has slowly been expanding the use of the technology as consumers increasingly look for more transparency about where their food and beverages come from. The addition of its Swedish coffee brand to the blockchain portfolio is no surprise as coffee is one category where consumers are particularly interested in knowing the source of their beans and the treatment of farmers.
Sustainability has been a popular topic in coffee for years and slumping prices have brought renewed interest to questions about fair wages. By introducing traceability to its packaging, Nestlé is differentiating itself from the sea of competitors in the coffee space and further connecting consumers to its product. Innova Market Insights 2020 Top Ten Trends list noted storytelling that delves into sourcing methodologies tops the rankings for what consumers are looking for in the products they purchase.
Zoégas also benefits from being a 100% Rainforest Alliance certified blend, which aligns with consumers’ demand for more sustainable products. According to National Coffee Association statistics referenced by the Financial Times, two-thirds of consumers aged…