In 2021, there’s been a plethora of cryptocurrency-related announcements about professional sports teams, leagues, and famous athletes. On July 1, the National Basketball Association’s (NBA) Portland Trail Blazers announced the professional basketball team has partnered with the cashback blockchain firm Stormx.
Portland Trail Blazers Uniforms to Feature Crypto Cashback Firm’s Logo
The NBA’s Trail Blazers revealed this week that the basketball team has entered a deal with the blockchain company Stormx. Founded in 2015, the Stormx project is basically a crypto cashback provider that also features a native token called STMX. The Trail Blazers and the NBA’s own publication, hosted on nba.com, claim the deal between Stormx and the team is a “never-before-seen partnership.”
Essentially, Stormx will be the Portland team’s first International Rights Partner that is meant to “engage fans around the globe.” Stormx will have the rights to conduct team-identified marketing and other forms of activities internationally. The Stormx logo will be featured on the team’s uniform as well, the announcement explains. Chris McGowan, the president and CEO of the Portland Trail Blazers and Rose Quarter, said he looks forward to seeing the team sport “such a groundbreaking, revolutionary company on the front of our jerseys.”
“Stormx is a fresh, energetic company with Pacific Northwest roots that can educate and motivate Rip City around cryptocurrency and earning crypto cashback,” McGowan added. “I look forward to taking these next steps together as partners.”
Crypto Invades Mainstream Sports
Sports deals like these have been leaking into the cryptocurrency world more and more these days. For instance, MLB club the Oakland A’s started accepting bitcoin for 2021 season passes this year and even revealed the ball club would hold the bitcoin…