Life of Luxury: Fashion Turns to Blockchain

Although once confined largely to agriculture, blockchain technology is now making major inroads into the luxury goods supply chain market.

Thus, Consensys recently announced a new platform with French multinational luxury goods conglomerate LMVH and the technology behemoth Microsoft to verify the authenticity of luxury goods.

Luxury brands trial blockchain

Although many products in the luxury goods market are renowned status symbols found in expensive city center stores the world over, the components of their products can originate in the most far-flung corners of the globe. The nature of globalized trade means that raw materials can be sourced in one continent, collected and assembled in another, and then shipped on to be sold in any of the world’s major cities. Global shipping networks and rapidly advancing technology present ample opportunities for business and profit. However, the nature of globalized trade can often result in a creaking supply chain and dubious ethical practice when it comes to sourcing and producing the materials needed for luxury goods. As customers become more and more concerned with the ethical origins of their products and companies seek to create sustainable and profitable business models, blockchain technology is increasingly being seen as a solution to suit all parties involved.

The new platform developed by LMVH and Microsoft, named Aura, is based on the Ethereum blockchain and will use Microsoft Azure. Consensys worked on the design and development of the Traceability Smart Contracts on the project as well as the blockchain infrastructure. As per the press release, Aura is a “permissioned consortium network with privacy, based on Quorum.”

The press release states that several companies under the LMVH Group umbrella, such as Louis Vuitton and Parfums Christian Dior, are already involved in the project. Customers will be able to access a wealth of information about the origins and components of the product, taking into account…

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