(STL.News) – Today, TurboTax, from Intuit Inc. (Nasdaq: INTU) – the leader in online tax preparation, processing over 37 million tax returns last year alone in the U.S. – unveiled a redesign of its popular TurboTax Premier to deliver the best experience for the 21 million investors, including the traditional investor, robo-investor, cryptocurrency investor, and the new millennial investor.
Over the past five years, the profile of the taxpayer with “investments” has changed. With the rise of investing apps, homestays, and cryptocurrency investors are younger and playing a more prominent role in their personal investment choices. Today, there are nearly five million millennial investors who will be filing 1099Bs with an average age of 30, but, until now, they’ve faced imperfect tax solutions.
With this new millennial investor in mind, TurboTax Premier 2019 has been redesigned to deliver a breakthrough experience for investors. It covers nearly every investment situation, including stocks, bonds, ESPPs, cryptocurrency, rental property and more, and provides personalized guidance and advice for each.
“As the investment landscape continues to evolve, we’re excited to launch a new and more robust version of TurboTax Premier that for the first time tackles the biggest pain points for the millions of taxpayers with investments,” said Greg Johnson, executive vice president and general manager of Intuit’s Consumer Group. “And with TurboTax Live Premier, customers get the added confidence that they can connect live via one-way video to a TurboTax Live CPA or Enrolled Agent with an average 15 years-experience to get their questions answered, have their tax return reviewed, signed, and filed, and they can also get answers to their questions year-round.”
Eliminates Work Through Data Import
One of the biggest pain points for investors is entering all of their reportable transactions into their tax return. In addition to W-2 import…