ICOs left retail investors in the dark

Research outfit Xangle has found that a third of sampled retail investors in the United States felt “deceived” by initial coin offerings, or that the projects had withheld information from them.

Notably, Xangle’s survey is small-scale, based on 600 respondents who invested in an ICO sometime between 2017 and October 2020. The majority (44%) of those surveyed were between 25 and 44 years old, with more women represented than men, at 58%.

On this basis, Xangle suggests there is “no such thing as a typical ICO investor,” though it does not give more insights into its survey methodology and choice of respondents.

However, Xangle does note that surveyed retail investors were not confined to those caught up in the early ICO boom. Only 22% of the respondents first invested in 2017, whereas 35% first invested in 2018, 26% in 2019 and 9% in 2020.

The lion’s share of respondents (46.7%) invested a small sum, less than $1,000. After this, a significant share of investors (29.2%) invested $1,001 and $10,000. Close to 8% invested between $10,001 and $20,000.

Informal ties and word-of-mouth played an outsized role in these investors’ decisions: 45.7% said that either friends, family or co-workers were the source of information for the ICO they chose to invest in. After this, media coverage, forums and social media sites were the source of information for 15%, 19.2% and 17.7%  of investors, respectively.

Close to 55% of respondents invested in the ICO because they were motivated by seeing a potential return on their investment, 23% did so because they believed in the idea behind the project, and 17% because they wanted to learn more about the technology behind crypto.

A constant theme in the survey is investors’ feeling that they had failed to conduct sufficient research into the project, with almost 56% saying that they would invest in an ICO again in the future, but would investigate the offering more thoroughly. Close to 33% felt the ICO had intentionally…

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