The Tezos Foundation chose Brooklyn-based global experience agency HUGE to develop and execute promotional initiatives through marketing programs. This is a new way of parthering up in the crypto world, and it is likely to drive more use of the platform.
Tezos made the decision based on Huge’s award-winning reputation worldwide. For example in March 2021 Huge Inc. was acknowledged as Leader by Gartner Research & Advisory in its 2021 Magic Quadrant for Global Marketing Agencies report.
“Make Something You Love,” says Huge COO/CFO and Acting CEO Raj Singhal as a reminder of Huge’s north star. Huge is widely known for its commitment to diversity, equity, and inclusion granting equal opportunities for people of all backgrounds and perspectives to create, build and grow.
Tezos and Huge are a Great Team
This new appointment between Huge and Tezos is first-of-its-kind. Huge will collaborate with the Tezos ecosystem to produce go-to-market strategies, brand expressions, developer involvement, and engaging experiences for community members, developers, builders, and the media.
Huge will enhance Tezos’ marketing efforts, including brand identity, integrated marketing, creative, event activation, collaborations, marketing innovation, and public relations, in its new role as AOR.
This is Tezos’ first experience with an AOR agency collaboration, and it comes on the heels of Mark Soares’ recent appointment as CMO and Founder of Blokhaus within the Tezos Foundation.
Huge Brooklyn President Matt Weiss remarked, “Huge has a long history of helping new economy brands enter the market, helping people connect in new and exciting ways.”
Matt Weiss recognizes Tezos at the vanguard of blockchain innovation, and also believes the blockchain industry is a fascinating and altogether new area.
Huge came in the field to increase Tezos’ brand awareness, an opportunity Huge is looking for to build memorable experiences for people now and in the future