H&M Group’s Premium Fashion Brand COS Taps VeChainThor Public Blockchain

Popular clothing firm H&M’s high-end premium brand, COS, has embraced supply chain blockchain project VeChain’s (VET) services to better serve its customers. Specifically, COS has tapped VeChain Toolchain to leverage the benefits of a public blockchain network for supply chain and sustainability management.

COS Uses VeChain Toolchain to Provide Advanced Servicing Options

Singapore-based distributed ledger technology (DLT) project VeChain has found yet another user, this time, in H&M’s premium fashion brand, COS.

Per sources close to the matter, following the successful pilot in Europe with H&M sister brand Arket and its sustainable wool beanie back in 2018, COS has now decided to move ahead with its decision to adopt and launch the use of VeChain software and hardware via the application of VeChain Toolchain.

The alliance between COS and VeChain came to notice when a project community member in a shopping mall in Guangzhou, China, discovered that COS was using DNV GL’s MyStory Product – a traceability system powered by the VeChain Thor blockchain.

What Does the Partnership Entail?

Being a premium brand and fetching premium prices, COS has tapped VeChain’s distributed ledger technology (DLT) solutions to not only enhance its brand profile but also to prove the authenticity and sustainability of its raw materials with consumers.

Sustainability, being one of the burning issues in the world right now, requires aid from emerging technologies including blockchain, and AI, among others, to spread awareness among the masses. Further, despite its best efforts to manufacture and deliver sustainable products to its customers, for COS,…

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