Greater Southeast Asia Is Becoming a Gaming and Esports Steamroller

  • Greater Southeast Asia is projecting a huge amount of growth in the esports market.
  • The number of PC gamers alone is expected to rise from 154.3 million to 186.8 million over the next five years.
  • This will have a massive impact on the global esports scene.

Esports is a pretty serious business these days. Struggling for legitimacy compared with more well-established sports was a common theme of esports. Eventually as money and viewership climbed, it was taken more seriously by competitors. Now it’s everywhere.

While China, Japan, Korea, and the U.S. are considered the powerhouses of esports, there are plenty of other places with a massive investment in the culture. One region destined to become a powerhouse of esports is Greater Southeast Asia (GSEA), comprising Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and Taiwan.

A Powerhouse in the Making

GSEA as a region has a huge investment in video games, especially in the area of esports. There are currently 154.3 million PC gamers in the area, a number expected to rise to 186.8 million over the next five years. Even more impressive than that, 95% of those PC gamers are taking part in esports in one capacity or another.

The Rapid growth of internet usage and PC gaming is a big factor in the growth of esports for the region. | Source: Niko Partners

Mobile gaming is also a big part of the market. Forty percent of the 500 million smartphone owners play mobile games. Since mobile gaming has become such a big part of esports over the past few years, it’s easy to see the connection between these gamers and esports. Not to mention the fact that smartphone owners are expected to hit 628 million in the next five years.

Rapid expansion from both PC and mobile will see revenues skyrocket. GSEA is projected to hit $8 billion in income from these markets by 2023, increasing 60%. This massive projected growth makes GSEA the fastest growing mobile and PC market in the world. Plus, internet saturation is…

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