Cointelegraph spoke with Josua Kim, CEO of Vinetree Corp. — the company behind GameTalkTalk DApp on the blockchain-based Lutena Protocol. Mr. Kim spoke about blockchain applications in the video gaming space, and Vinetree’s vision of the industry’s future.
In search of better ways to match games with potential users
Kim believes that game companies are going to find it more and more difficult to effectively target their marketing dollars. Kim explained:
“As much as our clients are important to us, our users are at the forefront of our business and we want to give them peace of mind that our rewards system does not have any bias. That being said, the decentralized nature of blockchain technology allows for all transactions within our ecosystem and platform to be made publicly available, eliminating any potential discrepancies that members of the platform may have.”
Kim went on saying that one of the challenges in the gaming world for publishers is users’ attention spans. Companies are in a constant struggle between keeping up with new trends, while still making profit:
“On top of that, traditional commission rates charged by publishers to developers increase the hurdles of new games coming to market in a timely and cost-effective manner. At Ludena Protocol we want to encourage developers to bring their ideas to light by charging a significantly reduced commission fee, which we can only offer through the benefits of digital asset adoption.”
Speaking about his expectations for how blockchain could change the gaming experience, Kim noted that blockchain technology will shake up the industry in terms of true digital asset ownership. He continued:
“The issue we are seeing with the current system of games integrated with blockchain technology is the tokenization of digital items/money. Ownership of in-game assets, cross-game trading and game transparency are key features of blockchain-based games, but we face several obstacles such as issues arising from…