- Twitter users reacted with scorn to the news that the platform is testing “fleets,” its own version of Instagram “Stories.”
- As a result, #RIPTwitter started trending on Wednesday evening and Thursday morning. In addition to calling fleets the “end of Twitter,” many users demanded an edit button.
- But unlike fleets, an edit button really would be an existential threat to Twitter.
On Wednesday, Twitter announced it’s testing a new feature called “fleets.” They’re tweets that disappear after 24 hours. It would be Twitter’s version of “Stories” from Instagram.
Someone DM Twitter’s product lead the Wikipedia page for “New Coke,” so he can read a classic case study on what happens when brands with loyal followings copy rivals.
Kayvon Beykpour, product lead at Twitter, wrote:
People often tell us that they don’t feel comfortable Tweeting because Tweets can be seen and replied to by anybody, feel permanent and performative (how many Likes & Retweets will this get!?).
Maybe Twitter’s just not for those people.
The best products aren’t for everyone. They’re for the true believers. When iconic brands start to smooth out the edges to please everyone, they become nothing. The best course of action is to shun the nonbelievers.
Because it would be for posting your “fleeting” thoughts, someone at Jack Dorsey’s social media company came up with the name “fleets” for the feature.
The user backlash against fleets was swift and unsparing.
Users Mock ‘Fleets,’ Taunt #RIPTwitter
Users flocked to the #RIPTwitter hashtag to voice their disapproval of fleets.
Don’t worry, Twitter users. Most of your thoughts are the ugliest thing about you. Just get a gym membership and a spray tan, and you’ll be…