While Bitcoin (BTC) may be considered as a store of value for many, some consumers across the globe may be thinking otherwise. Recent data has revealed that 46 million people in the United States plan to use cryptocurrency to pay for things such as groceries or real estate. Payments giant Visa further revealed in July that its crypto-enabled cards processed over $1 billion in total spending during the first half of this year.
As such, it shouldn’t come as a surprise that major brands like Starbucks, Home Depot and Target have started putting Bitcoin on their balance sheets. Yet, as crypto payments gain popularity and become easier to incorporate, smaller brands — specifically those geared toward women — are starting to accept crypto to help drive female adoption.
Beauty industry bets on Bitcoin
For example, the billion-dollar beauty industry has taken a recent interest in Bitcoin. Ann McFerran, CEO and founder of Glamnetic — a magnetic eyelash beauty brand — told Cointelegraph that the company now accepts Bitcoin, Ethereum (ETH) and Dogecoin (DOGE) through a recent partnership with Bitcoin payment provider BitPay. According to McFerran, Glamentic is one of the very first female-founded beauty brands to support crypto payments.
McFerran shared that she started investing in cryptocurrencies in 2017, yet noticed that the space was heavily male-dominated. To McFerran’s point, research firm BDC Consulting found that only 8% of all crypto users were women in 2019. After launching Glamentic in July 2019, McFerran was determined to incorporate crypto payments into the brand to encourage women to use cryptocurrency:
“The beauty industry is a sector where crypto payments aren’t widely accepted. I wanted Glamnetic to be one of the first brands to support crypto payments since I’m a huge believer in cryptocurrency and because I want to bring more women into the space.”
McFerran further mentioned that she believes there is still a lot of stigma…