eToro Is The Latest Crypto Exchange Moving To Miami

The ‘Miami Migration’? ‘Florida Flocking’? While there is no term coined yet, eToro is looking to get their name in the mix as there is undoubtedly more attraction routinely being driven towards the south Florida area when it comes to cryptocurrency and tech. During last week’s Bitcoin 2021 Conference in Miami, eToro announced that the firm is scouting locations for another U.S. hub to work with their Hoboken, NJ office.

A Move(ment) To Miami

Miami Mayor Francis Suarez has been outspoken about his desire to make Miami a tech hub. The efforts seem to be yielding results. Less than two days before eToro’s announcement, had announced their U.S. headquarters would be shifting from New York to Miami, bringing to market roughly 300 jobs over the course of the next year and a half.

Following eToro’s announcement, Mayor Suarez stated that “eToro’s commitment to Miami furthers the narrative that this is not a moment but a movement, and we are on our way to becoming the ‘Capital of Capital’.”

Other major cryptocurrency exchanges are engaging with Miami, too. FTX took a splash into traditional sports sponsorship earlier this year by teaming up with local NBA team Miami Heat and locking in a major naming rights deal for the team’s arena.

Related Reading | eToro Adds Chainlink And Uniswap Amid Investor Surge For Crypto

eToro’s Execution

In terms of weekly visitors, the Isreal-based eToro is the second-largest exchange, only behind Binance. The firm reigns in over 19M weekly visitors.

U.S. managing director for eToro Guy Hirsch says that traditional finance and cryptocurrency players are making a push to make Miami ‘mainstream’ for their firms. “Following these trends, we decided to leverage this great phenomenon and join the city by opening an office in the Miami area”, said Hirsch.

The news comes as the largest bitcoin gathering takes place in the city, with 15,000 people coming together at Miami’s Mana Wynwood…

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