Elon Musk’s Inspiration for the Lame Cybertruck Was a James Bond Movie

  • The Cybertruck has gotten a lot of press, but not for the right reasons.
  • Although Musk has been able to drum up enthusiasm among gamers and James Bond fans, it remains to be seen whether the pick-up truck market will get on board.
  • The pre-order numbers don’t necessarily suggest demand will be robust for the truck.

When Elon Musk unveiled Tesla’s (NASDAQ:TSLA) latest creation, the Cybertruck, the internet went wild, and not in a good way. The truck’s futuristic design can only be described as bizarre, though Musk says it was an homage to the Lotus Esprit driven by James Bond in the movie, The Spy Who Loved Me.

Musk’s fondness for the James Bond’s Lotus played out with the Cybertruck. | 
Source: Twitter

Musk bought the Lotus Esprit used in the film back in 2013 for $997,000. At the time, he vowed to “upgrade” the car with Tesla electrics. It appears he has since abandoned that plan, instead using the car as inspiration for his Cybertruck. 

Cool Inspiration Doesn’t Equal Cool Car

The lotus isn’t the only place Musk seemingly searched for design inspiration. On Twitter he confirmed that the truck was also “inspired by games like Halo.” Specifically, Halo fans have drawn parallels between the game’s Warthog and the Cybertruck. 

Musk confirms’ gamers’ suspicions about similarities between Cybertruck and Warthog. |
Source: Twitter

Musk’s willingness to play up the truck’s likeness to the Warthog and Lotus is likely part of a greater marketing plan. Like other Telsa vehicles, the Cybertruck has no marketing budget. That means online buzz among gamers and James Bond enthusiasts is an important part of spreading the word.

Bad Press for Cybertruck

Unlike the rest of Musk’s electric vehicles, though, the Cybertruck needs to appeal to truck drivers—something it may struggle with after a botched demonstration day. Despite Musk’s attempt to undermine Ford’s F-10 during the Cybertruck reveal, the main takeaway from the event was that the truck’s…

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