For luxury car maker Automobili Lamborghini, validating the authenticity and heritage of each individual car is a critical component for company success.
When customers want to find out the heritage of their car to gets its value or put it on the market, they are offered an authentication process that starts with arranging shipping of their car to headquarters for inspection and back to the original or new customer.
The problem was, to get a Lamborghini vehicle properly authenticated involved an arduous, often manual-based process. Automobili Lamborghini had paper-based records, which are now digitalized, accounting for 95% of all Lamborghinis built since its launch in 1963, so the information is almost all there to validate the originality of any given vehicle; the issue was, it took several months to get to that point.
This is because, when a Lamborghini is resold, the vehicle can go through anything from 800 to 1,000 certification checks. As all these need to take place at the Lamborghini headquarters in Sant’Agata Bolognese, Italy, the start of the process entails the customer being connected with the right shipping agent, and then arranging transportation and then getting the car to HQ to carry out all the checks.
Once there, Lamborghini technicians have to work with a huge network of resources, including photographers, auction houses, dealerships, repair shops, newspapers and magazines, to be able to curate the full history of that particular car, and verify all of the parts and services.
However, this service is crucial for customers and the company, as its allows them to preserve the originality of the car – and keeping the vehicle as near to original means a higher value, which can be in the region of $2 million to $3 million. Paolo Gabrielli, Head of After Sales at Automobili Lamborghini, explains:
The value of a luxury heritage car, it’s the authenticity. Original is the car when it was produced, authentic means it’s kept the same…