VANCOUVER / SEPTEMBER 25, 2020 — Blockparty—the New York-based rare digital collectibles marketplace that launched last month to foster more meaningful fan engagement for artists, musicians, and sports teams—today announced a partnership with Dapper Labs, the company behind CryptoKitties and NBA Top Shot, who will bring Blockparty onto Flow, their user-centric blockchain built for mainstream adoption.
Digital collectibles offer an alternative form of engagement to the in-person experience of art shows, concerts and games, and help artists and athletes incentivize long-term relationships with their fans. By showcasing their work in Blockparty’s digital collectibles marketplace, content creators can access new initial and recurring revenue streams and gain access to new markets of fans. They can also expand their creative mediums and branded assets into digital and mixed reality, and create more integrated fan experiences. Using this curated digital collectibles marketplace, fans can own, sell, and trade valuable digital art, music and sports assets. The collectibles also provide users with insider benefits including access to unique rewards and giveaways such as VIP concert access or free swag. To date, Blockparty has featured works from 3LAU x Slime Sunday, Tommy Wilson, Matt Szczur, Mark Paul Deren (MADSTEEZ), Ryan Keeley and Harif Guzman (Haculla), which have all been sold out in a matter of hours.
“With the Blockparty marketplace on Flow, we have an incredible opportunity to showcase a new league of digital assets by creators with an established fanbase, and to broaden the appeal of this new form of engagement. Our partnership with Blockparty will be an important step towards creating a vibrant ecosystem of crypto-enabled value creation and exchange on the internet,” says Mickey Maher, Head of Partnerships at Flow
Known for building accessible gaming and entertainment consumer experiences on blockchain technology, Dapper Labs is driving the…