Crypto media runs with the bulls as new entrants compete against established brands

New opportunities arise during each Bitcoin bull run. The current ebullience has been driven by an influx of institutional investors, along with major payment providers like PayPal and Mastercard.

But why are they here to begin with? Much of the recent enthusiasm can be attributed to the vast and vociferous audience that’s been developed by a few organizations on the front-line: The crypto media companies that have spent the last few years educating millions of early adopters on the trillion-dollar crypto market as a whole.

Joon Ian Wong, co-president of The Association of Cryptocurrency Journalists and Researchers — a non-profit organization that advocates for quality journalism and research on cryptocurrencies and blockchains — told Cointelegraph that bull runs build new audiences:

“CoinDesk was started during the 2013 bull run, when Bitcoin went up from $10 to $100 dollars. I was writing for CoinDesk then and we were a big beneficiary of Bitcoin’s rising price. I remember BBC News and CNN would call us asking for the ‘CEO of Bitcoin’ since CoinDesk would come up as the main result for a news source. People had no idea of what Bitcoin was back then.”

He further noted that existing crypto media outlets have doubled down and grown, as each bull run creates a stronger, more robust ecosystem. According to independent analytics, Cointelegraph’s audience alone has more than doubled to over 20 million views per month since the end of 2020.

Newly-formed media outlets

A number of new crypto media outlets have been created during the 2020-2021 Bitcoin bull run. Blockworks — the financial media brand behind the successful “Pomp Podcast” — recently launched a crypto-focused news site to help professional investors understand Bitcoin and digital currencies.

Jason Yanowitz, co-founder of Blockworks, told Cointelegraph that in March 2020 the company’s month-over-month revenue dropped 80%. Yanowitz noted that this was a “frightening time” for the…

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