Blockchain’s Adoption Challenge Is a Human Problem, Not Technical

Maja Vujinovic, a member of CoinDesk’s advisory board, is the CEO of OGroup LLC and a former Chief Innovation Officer of Emerging Tech & Future of Work at General Electric.

The following article originally appeared in Consensus Magazine, distributed exclusively to attendees of CoinDesk’s Consensus 2019 event.

As technology infiltrates our lives, a fundamental conflict is emerging in society, one brought on by two, intertwined forces. First, our existence is framed by a never-ending race for efficiency and productivity, or in the case of the crypto community, for the perfect model, for perfect consensus. But this clashes with the human search for a purpose and meaning, whose discoveries often invalidate applications of technology that otherwise seem perfect on paper.

The Fallacy That Blockchain Is Stuck in One Place

It’s in this context that the broad concept of “blockchain” matters. Since my very first encounter with it in 2011, and over the course of my experience as an investor, entrepreneur and corporate executive in this space, I have come to this realization: blockchain is not a technology. In isolation, as a model, it will not be the solution to all our problems as propagated by innumerable hyped-up articles. “Blockchain” as a concept has the potential to be extraordinarily powerful if and only if, we as a society are willing to change our own direction and purpose.

The core characteristics of blockchain, with its intent to generate an ostensibly immutable record of history, a commonly shared “truth,” offer us a fresh opportunity to re-think and re-design our behavior, to organize our decision-making and to reach the heart of our existence. It forces transparency while highlighting human inefficiencies, bringing to light our propensity to deceive in order to usurp power. And it highlights that it is we, the humans in the middle, who stand as the principle obstacles to our efforts to build the best version of our societies, our companies and…

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