Blockchain set to power Asian farming sector

After scanning a barcode at Indonesian coffee chain Blue Korintji Coffee, paying customers can identify the farmer who grew their coffee, the company that roasted the beans and even the logistics involved, Nikkei Asian Review reported.

Powered by blockchain, modern technology’s answer to establishing trust among an otherwise unconnected group, the initiative is the brainchild of Singapore startup Emurgo, which has partnered with Blue Korintji to create a premium product that ultimately boosts returns to farmers.

Making use of blockchain technology would help Blue Korintji differentiate its product in an increasingly competitive market where consumption has almost quadrupled since 1990, company founder Budi Isman told the Nikkei Asian Review.

Knowing which farmers made a cup of coffee, “in terms of the story, and to the consumers, is very beneficial,” Isman said.

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