A company that aims to change advertising through blockchain announced its decentralized application is now functional across several social networks, including Facebook, Instagram, Twitter and YouTube.
The Atayen-owned Smart Advertising Transaction Token, known as SaTT, claims it upgrades the advertising transaction process thanks to blockchain while removing the high costs associated with launching a campaign, reducing payment delays for publishers that rely on ad revenue, and injecting some much-needed transparency into the industry with performance-based payments. At the same time, this helps remove from the process third parties that inflate costs for everyone, achieves automation and allows brands to assess the performance of campaigns against customizable key performance indicators.
Atayen’s CEO, Gauthier Bros, noted that through SaTT’s decentralized application, costs are reduced for advertisers and payments are delivered to publishers instantly. “Currently it can take 30 to 90 days to get compensated through an affiliate or traditional campaign,” Bros emphasized. “It takes less than one minute with SaTT thanks to the Ethereum network and the revolution of smart contracts.”
Companies running campaigns receive up-to-date statistics on each post from their publishers and more generally on how their ads are performing, providing precious intelligence on what works and what doesn’t.
Wallet for everyone
In order to make the SaTT solution available to everyone, Atayen’s team says it has developed a wallet that is easy to use. It enables users to store Bitcoin (BTC), Ether (ETH), SaTT and other ERC-20 tokens and to pay or get paid as simply as sending an email. The interface, in the same way, allows users to interact with the DApp and smart contract with ease.
“It was a great challenge for the team to be able to offer such a tool usable by everyone, especially those with little or no knowledge of blockchain,” Bros adds.