Blockchain Conversations Need To Focus On Value To Get C-Suite Buy-In

Blockchain expert Dr. Mary Lacity, director of the Blockchain Center of Excellence at the Walton School of Business at the University of Arkansas, said increasing deployment of blockchain in businesses will coincide with a shift in how blockchain is presented to executives.

“How are we going to approach messaging with the C-suite,” she told the audience at the Blockchain in Transport Alliance’s BiTA Symposium Chicago at McCormick Place on Nov. 14, 2019. “They don’t want to hear about blockchain, they want to hear about value.”

Lacity spoke shortly after BiTA President Patrick Duffy opened the one-day symposium for BiTA members. “I’m expecting a big 2020; we will really accelerate things next year,” Duffy said. He noted that several proof of concept projects will be announced next year and pointed to real-world implementations that are beginning to take place.

The BiTA Symposium provided updates to members on the organization’s progress toward developing blockchain standards for the supply chain. Use case presentations were shown to attendees, and several speakers provided expertise on smart contracts, legal consequences and more at the event.

Following Duffy, Dale Chrystie, chair of the BiTA Standards Board and business fellow and blockchain strategist at FedEx, encouraged members to get involved in technical and working committees, where much of the behind-the-scenes work takes place.

Dale Chrystie, chair of the BiTA Standards Board and business fellow and blockchain strategist at FedEx, encouraged BiTA members to get involved in technical and working committees, where much of the behind-the-scenes work takes place. (Photo: FreightWaves/Josh Roden)

“It’s a strong and enthusiastic group,” he said. “I thank you very much on behalf of the board.

Lacity followed Chrystie, and after a brief overview of the University of Arkansas’ blockchain programs – including the fact that 27 out of 30 graduate students entering the Walton School of Business this…

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