Celebrities have long been used to promote brands, products and services to varying degrees of success, and the cryptocurrency space has been no exception to this practice. In years gone by, the biggest names in the world of entertainment have made waves in the crypto space for endorsing or investing in projects, tokens and companies. Some have stayed, others have gone and a few have ended up in hot water for their forays into the crypto cauldron.
2020 has also seen a number of celebrities from different walks of life enter the fray, and as per usual, the cryptocurrency community has been abuzz about the newcomers and their involvement. So, let’s take a look at the most notable celebrities who have joined, those who have left, and those who showed increased interest in the cryptocurrency ecosystem in 2020.
Akon: Visions of an African crypto-powered city
Senegalese-American music star Akon is adored around the world not only for his chart-topping hits but also for his philanthropic and entrepreneurial work over the years. His Lighting Africa initiative has helped provide solar power energy solutions to 28 countries on the continent, and he’s also become a proponent for the use of cryptocurrencies and blockchain technology.
In 2018, Akon revealed plans to launch a cryptocurrency called Akoin that will become the native currency of a futuristic city that he envisions building in his home country of Senegal. Fast forward a couple of years, and these plans were finally fleshed out and released to the public.
Akon City is set to be a $6 billion cryptocurrency-powered city built on 2,000 acres of land that was reportedly given to him as a gift by Senegal’s president, Macky Sall. The city will be located near the Senegalese capital of Dakar.
The first phase of construction of Akon City is expected to begin in the next few months and is touted to be completed by the end of 2023, with a construction contract having already been awarded to an American engineering firm….