The new decade has kicked off with blockchain technology finally being utilized in real case scenarios in the world of sports. Many blockchain proponents are enthusiastic about the wide variety of potential use cases, but real-life working examples are often hard to come by.
The potential of the technology to underpin a variety of systems within the sports sector has long been discussed, but just two months into the new year, there have already been several prominent use cases where blockchain technology is being used to improve offerings to fans.
From the football-mad continent of Europe to the world of the NFL and Major League Baseball, blockchain-based applications are being used to improve ticketing, merchandising and interactions between audiences and sports teams and organizations.
Tickets to the UEFA EURO on blockchain
Every four years, the best international football teams in Europe battle it out in the UEFA European Championship, more commonly known as the Euros to football fans. The 16th edition of the tournament will be hosted by 12 cities across the continent between June and July. The best 24 teams that progress through the qualifiers will battle it out to be crowned the kings of European football.
Ticketing is one of the most challenging aspects for the tournament’s organizers, with over 28 million ticket requests for the 2020 showpiece across 200 countries.
For the first time ever, UEFA has turned to a blockchain-powered mobile app to provide a contemporary ticketing solution for fans. UEFA aims to supply and deliver 1 million tickets through the Euro 2020 app.
There are some benefits to the app-based ticketing system. Firstly, it will rule out the possibility of replicating tickets. Fans won’t need to visit ticketing offices either, they’ll simply have to turn on WiFi on their smartphones when they arrive at the stadium, which will then activate their ticket QR codes and allow entry. The move also eliminates paper waste.
The primary benefit of an…