Deidra McIntyre found her way into the cryptocurrency space seven years ago while doing research for a client.
She realized early on that people were curious but lacked information — and confidence — about blockchain and crypto to buy direct, making them vulnerable to multi-level marketing schemes.
It became so blatant, scammers took to running Facebook and Google ads hoping to catch new prey. Eventually, Facebook and Google began to flag paid posts for cryptocurrency and stopped the MLM advertising campaigns on their platforms.
Headlines like this one in the New York Times give bitcoin a bad name: “Bitcoin Has Lost Steam. But Criminals Still Love It.”
McIntyre was concerned about what she was seeing. “I was being direct messaged by people saying ‘Hey, if you want to invest in bitcoin, I have this great program for you and it only costs $100 a month,’” she told Moguldom.
With a background in print journalism and education, McIntyre co-founded and launched Black People & Cryptocurrency in an attempt to help educate the Black community online. Black People & Cryptocurrency holds online discussions on how to invest and mine cryptocurrency with an emphasis on…