As the saying goes, there’s no such thing as bad publicity. That old phrase is once again proving true, as search queries for Bitcoin spike following news of a Twitter scam going viral.
Could the cryptocurrency being at the center of a highly publicized scam actually end up being positive for the asset?
Google Searches Spike For Bitcoin Following Twitter Scam Going Viral
Last night, the Twitter accounts of several celebrities, CEOs, politicians, and more were hacked. The compromised accounts were used to push a scam where hackers stole over $120,000 in Bitcoin.
Because the first-ever cryptocurrency was central to every tweet from each account, ranging from Kanye West to Joe Biden, the asset was soon trending on Twitter.
Bitcoin was trending on Twitter for very wrong reasons. Twitter was quick to act and locked down the accounts and pulled all infringing tweets.
But the cat was already out of the bag. Everyone was talking about the hack, and major media news coverage spread like wildfire.
Twitter has recently been a hot button topic politically, so the fact presidential contender Joe Biden’s account being hacked was especially notable.
However, there’s an old adage that says there’s no such thing as negative PR, and although Bitcoin got innocently wrapped up in the drama, it may benefit the crypto asset.
After the news began to go viral on social media platforms, search queries for Bitcoin began to surge according to Google Trends. The boost in search volume coincided exactly with the scam going live.
The increase in searches could be due to the fact the word Bitcoin was blasted to over 300 million collective Twitter users through the big-name accounts.
Not every follower would know what the crypto asset is, and may have searched to see what their fav celeb was talking about.
Visibility is the window to adoption, and the more awareness about Bitcoin, the…