Eighteen housemates of Nigeria’s version of Big Brother took part in a bitcoin quiz with each participant getting $500 worth of BTC as prize money. Big Brother Naija (BBN) reportedly agreed to this unusual step as part of moves to offer more than just entertainment to its audience.
As part of BBN’s in-house quiz segment tasks last week, housemates took part in activities that tested their knowledge of cryptocurrencies. Housemates had to tell the audience some of the use cases for bitcoin such as airtime top-up and online payments. Additionally, housemates had to participate in a challenge to create original radio jingles.
According to one media report, “housemates had to answer questions like what is a bitcoin wallet? or how is the price of bitcoin determined?” Housemates had to name the top five leading cryptocurrencies as well. Finally, the housemates were made to draw sketches that “depict a bitcoin wallet.”
BBN’s excursion into cryptocurrency in partnership with Patricia, represents an important step in Nigerian efforts to increase awareness. The country is already Africa’s single biggest cryptocurrency market whose traded volumes dwarfs that of the nearest rival. As data from peer to peer trading platforms shows, Africa’s most populous country accounts for more than 50% of traded volumes.
Meanwhile, some observers in Nigeria believe the use of BBN, the biggest reality TV show in Nigeria, to woo new users is a masterstroke.
Senator Ihenyen, a lawyer and General Secretary with the Stakeholders in the Blockchain Technology Association of Nigeria (SIBAN), is one of those who share this belief.
Ihenyen starts by pointing to BBN’s massive reach as one of the reasons he is optimistic about the potential effect of the…