CEBL, the Canadian men’s basketball league, will offer its professional basketball players the option to receive a portion of their salary in cryptocurrency. The new payment option has been enabled through a partnership with the Canadian cryptocurrency exchange Bitbuy.
Bitbuy to Convert Canadian Dollar Salaries Into Bitcoin
The Canadian Elite Basketball League (CEBL) announced the deal with Bitbuy days before the start of its third season, on June 24. The league, which was founded four years ago, launched in 2019 with six teams, all of them owned and managed by the Canadian Basketball Ventures group. It now says the crypto partnership will be the first of its kind for any professional sports league in North America. CEBL Commissioner and CEO Mike Morreale commented:
Our partnership with Bitbuy speaks to our commitment to players, and also to our forward-thinking approach to how we go about our business. We appreciate Bitbuy’s investment in helping us further grow Canada’s official national pro basketball league.
With the help of Bitbuy, the basketball players will be able to opt-in to receive a portion of their salary in bitcoin (BTC). The trading platform will convert the Canadian dollar payments into cryptocurrency and deposit the digital coins to the players’ personal crypto wallets. The exchange, which has more than 300,000 users in Canada, will also become an official sponsor of the league as part of the agreement with the CEBL.
Basketball Players Ask for Bitcoin Salary Option
According to Charlie Aikenhead, VP of Marketing at Bitbuy, the partnership represents a significant shift in how athletes are thinking about compensation. “We’re excited to help the CEBL’s players protect their long-term wealth by getting paid in Bitcoin,” he added, emphasizing that the crypto company is proud to support homegrown Canadian sports.
The cooperation between Bitbuy and the CEBL comes in response to basketball players…