Apple’s Big iPhone Event is Coming… It’s Going to Be a Dud – CCN Markets

Apple is all set to hold an event on Sept. 10 where it will display its 2019 iPhone models. Cupertino is also expected to make other important announcements regarding its video and game streaming services.

But all eyes will be on what Tim Cook has to say about the features and pricing of the new iPhone generation. After all, the device supplies almost half of Apple’s total revenue and it has been down in the dumps for the past few quarters. But going by the leaks and rumors, don’t be surprised if the event turns out to be a dud.

Don’t expect any major iPhone innovation from Apple

One of the reasons why Apple’s iPhone sales have plunged of late is because the company has stopped being innovative.

The iPhone launch event has introduced us to some really nice innovations in the past – retina display, 64-bit processor, multitouch, 3D touch, Touch ID – but that’s not going to be the case this time as Apple will be playing catch-up to rivals such as Samsung and Huawei.

A round-up of the iPhone rumors suggests that Apple will put three cameras at the back of its pricier models. But this isn’t something you want to brag about as cheaper devices from Chinese rivals are already rocking three – sometimes four – cameras.

The new iPhone models are expected to look like last year’s offerings, and there seems to be a lot of deliberation the paint schemes that Apple could offer this time. Then there’s the usual chatter of camera quality improving, Face ID getting faster, and battery getting bigger – but none of these seem exciting enough.


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