Ailsa Bay and its first blockchain whisky –

William Grant & Sons’ premium whisky brand, Ailsa Bay, has launched the world’s first-ever blockchain whisky – in partnership with specialist blockchain technology company Arc-net. The objective is to ensure authenticity and allow traceability.

Dominic Parfitt, Head of E-Commerce, at William Grant & Sons, says “Innovation is a key part of our business. We’re constantly looking to evolve our offering and learn new things in order to push the boundaries within the drinks industry. We’re doing something now that we hope will set the bar for the future experience of spirits, and look forward to seeing how other brands follow suit as innovation within the industry continues to develop in the next few years.

Dominic Parfitt
Dominic Parfitt

Ailsa Bay and whisky

Ailsa Bay was opened in 2007 on the Girvan site in Ayrshire. This is one of the largest Single Malt distilleries in the world which:

  • manufactures up to 12M litres of single malt per year
  • is also a place for distilling innovation
  • produces four different styles of liquid, both Peated and Unpeated
  • represents the ‘automated new age’ distillery.

Ailsa Bay aims to transform its whisky through experimentation, technology, precision distilling and data driven methods. The introduction of blockchain means consumers can now trace the origins of their whisky via an innovative web experience – individually tailored to each bottle. Ailsa Bay’s 70cl blockchain whisky (RRP £55) is available now.

The blockchain:

  • captures the full distilling and manufacturing process
  • enables customers to track their whisky from source to store
  • ensuring authenticity and traceability
  • eliminates the possibility of counterfeit Ailsa Bay bottles being sold in stores.

The blockchain data comes from William Grant & Sons’ existing data sources. This includes:

  • cask types
  • filling dates
  • bottling dates.

How the Ailsa Bay approach will work

Blockchain is a distributed database (ledger) managed publicly by millions of people, rather than controlled…

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